|
Acknowledgements |
5 |
|
Introduction |
7 |
|
|
|
|
Section 1 –
The Design Phase |
9 |
|
Creation Calendar |
9 |
|
A
Common Dilemma |
11 |
|
Why
Products? |
12 |
|
Packaging your ideas into products
Common Blocks
The Antidote to Common Blocks |
13
15
16 |
|
Butt Time & A Kitchen Timer |
16 |
|
Create
your Sales and Prospect Funnel |
17 |
|
Why
people don’t jump right into product development |
19 |
|
Setting up an R&D Team |
19 |
|
Getting Started
Sample Invitation |
20
21 |
|
Automating your R&D Team |
22 |
|
Why people join R&D Teams |
22 |
|
R&D Team Results |
23 |
|
The optimum size for your R&D Team |
23 |
|
Guidelines for working with your R&D Team |
24 |
|
Use your R&D Team early and use them often
Why people don’t start R&D Teams |
24
25 |
|
The benefits to you of creating an R&D Team |
25 |
|
Getting the best feedback from your R&D Team |
27 |
|
Responding to your R&D Team |
28 |
|
Target
Market and Niche |
29 |
|
Choose your Target Market - by Tessa Stowe |
29 |
|
Go Narrow! |
31 |
|
On
Being “Enough” |
36 |
|
|
|
|
Section 2 –
The Construction Phase |
37 |
|
Creation Calendar |
37 |
|
Teleclass Basics #1
Primary motivation for leading teleclasses
Benefits of teaching or attending teleclasses
Differences between “live” training and a Teleclass |
38
38
39
40 |
|
Teleclass Basics #2 |
40 |
|
Designing your Teleclass for Success
Bridge Lines |
40
42 |
|
Audio |
43 |
|
Audio Recording |
46 |
|
Transcription Service Providers |
47 |
|
Virtual Assistants (VAs) |
47 |
|
eCourses |
48 |
|
eCourse Structure and Templates |
49 |
|
Lesson Structure |
50 |
|
Optional Items |
50 |
|
Sample Template - by Don Morris |
51 |
|
How to Set up Auto Responders
The Evergreen Concept |
55
57 |
|
Shopping Cart |
58 |
|
Editors |
59 |
|
Ghost
Writers |
59 |
|
Patent
and Trademark |
60 |
|
Online
Surveys |
60 |
|
Self
Publishing |
60 |
|
Print
on Demand |
61 |
|
Press
Releases |
62 |
|
PDF (Portable Document Format) Files |
62 |
|
Finding & Working with Interns |
63 |
|
|
|
|
Section 3 –
Testing/Marketing/Delivery |
69 |
|
Creation Calendar |
69 |
|
How to handle negative feedback |
70 |
|
$50 Logos |
71 |
|
Logo Design Software |
71 |
|
eBook Cover Design |
72 |
|
Web Design |
73 |
|
Product Names and Domain Names |
73 |
|
Domain Forwarding |
74 |
|
Brainstorming Name Ideas |
74 |
|
Slippery Slope (or One Banana) Sales Letters
13 Steps to a “Slippery Slope” Online Sales Letter - by
Alexandria K. Brown |
74
75 |
|
Start your Marketing Engines (Sales Letter) Now |
78 |
|
Push Button Sales Letter |
78 |
|
Sample Sales Letters |
79 |
|
Ideal reading level for Sales Copy |
80 |
|
Format for Promoting a Product in your eZine
|
81 |
|
Building your Database |
82 |
|
15 Easy Ways to Grow your Subscriber List - by
Alexandria K. Brown |
82 |
|
Online Networking |
85 |
|
Yahoo Groups |
85 |
|
Online Networking Groups
Your Marketing Funnel |
86 |
|
Fix Holes in your Marketing Funnel - by Milana
Leshinsky |
86 |
|
Client Testimonials |
90 |
|
Psychology of Color in Marketing |
92 |
|
Promoting during a presentation |
92 |
|
Speaking Fees |
93 |
|
Speaking to Groups |
94 |
|
|
|
|
Conclusion |
95 |
|
A Special Invitation |
97 |
|
About the Author |
98 |
|
What our clients have to say |
100 |
|
Other offerings from Alicia Smith |
102 |
